12. August 2011
Our much-loved and totally addictive social game developed for Krave goes mobile today so now you can continue the chocolate hunt on the move.
As well as all the existing Krave Krusader game elements, the mobile app features a chocolate hunt, a virtual game challenging you to search for and collect choc chunks located in your immediate surroundings while you're out and about. By checking into these locations online, you can capture the chocolate and add them to your Facebook account to earn rewards to progress to further levels of the game.
http://bit.ly/kraveiphone
Big thanks to Unit9 for making it happen!
Paul
1. August 2011
Sowith a year to go until the London Olympics, stadia near completion, the pressworking themselves up into a frenzy and Team GB pumped and talking up medalhopes those with the foresight to dig deep and part with their marketing dollarto land sponsorship deals are no doubt collectively patting themselves on theirbacks.
As thoughts turn to next July we look forward to the epic battles that willplay out, not just those on the track, field and pitches but also the age-oldbattle between two of the biggest contenders, Adidas and Nike. Adidas, theofficial sponsor and Nike the brand continually associated with the Olympics inthe minds of the public due to the strength of their ambush marketing.
So Adidas will be hoping that their star Idowu will provide the Usain Bolt moment of 2012; theoriginal east ender delivering the goods on home soil, the marketing fairy-talecomplete. No doubt he’ll be climbing onto the rostrum with billions of viewersglued to their sets at home watching the camera slowly pan down to the medalthat hangs round his neck, its golden face depicting Nike the goddess orvictory.
OK, so Nike didn’t really manage to pull off the marketing coup of the centurybut when David Watkins’ designs were revealed last week it must have felt likea bit of a low blow to team Adidas in the battle of the brands.
Paul
27. June 2011
Hurrah! and Hurray! We're pleased to announce that we have won the Allied Bakeries digital account. We're already earning our crust on the business and there'll be no loafing about for us. Work will be out very soon and we're really excited to be working with the lovely folks at Allied Bakeries.
Campaign reported it
here.
Steve
15. June 2011
You have to remember that Google is a brand that has come to dominate our online lives more or less without any Google branding - a relatively new thing for them, advertising their products. They've basically got to where they are by having a really great product, and buying up other things they truely believed in which, like You Tube, are also great products.
Their product herritage shows through in these ads. They know their products and if you meet Google people they're proud of them. But they also seem to knnow that most people couldn't care less about the product or the brand. There's a real consumer understanding at the heart of this campaign. They do not sell the functionality - which nobody cares about, they sell the benefit - which people care about a great deal - and they wrap it up in a big emotional idea for further emphasis. I love the campaign - great work Google.
Steve
21. April 2011
Happy Easter. CMW loves this.
If you're wondering, Death Cab for Cutie was a song, we believe, by the Bonzo Doh Dah Band in Yello Submarine. Who knows where Neil Innes got it from?
13. December 2010
Campaign published its 2010 Top Tens on Thursday. CMW had its best performance to date.
We were runner up DM agency of the year for the second year running, and with Camapign saying we could well go further next year.
Jamie Bell and Iain Hunter were number 5 in the top ten DM creatives.
Our work for Sure Start came in at number 9 in the Regional Press Ads.
Our Creme Egg iPhone app came in at number 5 in top apps.
And last, but by no means least, our 'Emergency Services' mailer for Peugeot came in at number 7 in the top ten direct campaigns.
We're absolutely chuffed at the recognition. It's been a very busy year and all of us at CMW twoers have thoroughly enjoyed it. We're looking forward to 2011 and doing even more, even better work for our clients.
25. November 2010
We're delighted to announce that we have been selected by Aviva Investors to handle their handle their brand positioning and through the line communications account globally.
You can read what Campaign said about this here.
